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Expired?
The Science of Staying Indispensable in a World Obsessed with New

New book for the 50+ professional— launching September 2026

You didn't lose your value on your 50th birthday. But the corporate world is acting like you did. This is the update you actually need — not a survival guide, a blueprint.

The real problem

From "Invisible" to "Indispensable"

You have 20+ years of experience, hard-won crisis scars, and contextual intelligence no algorithm can replicate. Yet you feel like both the system — and maybe your boss — has stopped seeing you.

They call it placardisation in France. Abstellgleis in German-speaking Europe — the siding track, where trains are parked and forgotten.

But here is what the science actually shows: the problem isn't your age. It's your operating system. Expired? is not about surviving until your pension kicks in. It's about making yourself impossible to ignore — using behavioral science, not wishful thinking.

"Obsolescence is not a birthday. It's a decision — yours or theirs."

What the book gives you

Science-backed. No fluff. Built for the 50+ professional.
In Expired?, Ivan Palomino draws on behavioral science and 20 years of working inside real organizations to give experienced professionals the tools to reclaim their relevance — without pretending to be 32 again.

Behavioral Science.
The User Manual for Your Brain.

Understand why your brain resists change, how your habits are working against you, and how to use the same science to rewire your presence, your learning, and the way others perceive you.

Mindset & identity — rebuild from the inside
 

Tackle the silent fears, the identity crisis behind the job title, and the self-limiting beliefs most professionals never name out loud. Confidence isn't cosmetic. This is the structural work.

The Vintage strategy — reposition your experience

Learn to translate 20 years of experience into the language of today. Not "I've been around" — but "I have pattern recognition that no 32-year-old can fake." That's a different conversation.

The book launches in 2026.

Leave your email and you'll hear about it first — no newsletter, no follow-up sequence. Just one message when it's ready.

What you will actually take away

Understand the real mechanics of being sidelined — and why it's not about your competence

Rebuild your digital and organizational presence so your expertise actually shows up where decisions get made

Name the fears you've been carrying alone — and learn how to actually move through them

Craft your Vintage value proposition — position your experience as an asset, not a liability

Rewire the habits and behaviors that are costing you visibility — without changing who you are

Reactivate your network and build intergenerational alliances that make you impossible to overlook

Ivan Palomino - Author Expired?

I’m 50+, and I’ve Walked this Path.

I’m Ivan Palomino. I’m not a guru shouting from a stage. I am a professional just like you who hit the "50 Wall" and decided to climb over it.

I’ve spent 20 years in the corporate world. I know what it feels like to wonder if your best days are behind you.

I went through my own reinvention—shifting from corporate employee to entrepreneur, author, and behavioral scientist.

I wrote this book because I was tired of seeing brilliant midlife people fade into the background. I’ve done the research, I’ve tested the science on myself, and now I want to share the map with you.

I am based in Switzerland

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©2026 by Ivan Palomino.

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