You didn't lose your value on your 50th birthday.
So why let them treat you like you did?
The corporate world thinks you are winding down. Prove them wrong. This is the blueprint for the 50+ professional who is ready to reinvent their career, not retire from it.
Launching September 2026. Join the launch team.
From "Invisible" to "Indispensable"
You have 20+ years of experience, deep institutional knowledge, and crisis management scars. Yet, you feel like the algorithm—and maybe your boss—has stopped seeing you.
In France, they call it placardisation. In Germany, the Abstellgleis.
But here is the truth: The problem isn't your age. It's your operating system. You are running 2010 software on 2026 hardware. It’s time for an upgrade. This book isn't about 'surviving' until your pension kicks in. It's about showcasing your true worth in a way that makes you impossible to ignore.
No Fluff. Just Science.
I use two main tools to help you reinvent yourself. They sound complex, but they are actually simple:
Behavioral Science.
The User Manual for Your Brain.
Stop fighting against your own habits. Learn the psychological "cheats" to rewire how you think, how you learn, and—crucially—how you persuade younger colleagues to listen to you
Biohacking.
Fixing Your Energy Hardware.
It’s just a fancy word for "optimizing your body." We use data to fix your sleep, your food, and your light exposure so you have the physical energy of a 30-year-old (without the caffeine jitters).
The "Vintage" Brand.
Repackaging Your Experience.
Learn to position your age as a premium asset ("Vintage") rather than a depreciating one ("Old"). Move from "I have experience" to "I have pattern recognition."
I’m 50+, and I’ve Walked this Path.
I’m Ivan Palomino. I’m not a guru shouting from a stage. I am a professional just like you who hit the "50 Wall" and decided to climb over it.
I’ve spent 20 years in the corporate world. I know what it feels like to wonder if your best days are behind you.
I went through my own reinvention—shifting from corporate employee to entrepreneur, author, and behavioral scientist.
I wrote this book because I was tired of seeing brilliant midlife people fade into the background. I’ve done the research, I’ve tested the science on myself, and now I want to share the map with you.